Sacco News

Canon Edges Past Competition by Introducing Launching a Full Frame Mirrorless Camera in East Africa


 Photographers and film makers in East Africa finally have a reason to  smile. This is after Global leader in imaging solutions Canon unveiled its pioneering EOS R System in the region.

The EOS R System with RF mount and Dual Pixel CMOS AF is renowned for having the world’s fastest auto focus and faster communication between camera and lens. Filmmakers will now be able  to take their storytelling to the next level in 4K with output in 10-bit over HDMI.

The new RF lens mount has been engineered with the perfect blend of optical, mechanical and electronic design to capture unique moments in previously impossible ways.

EOS R System capture subject

Speaking during the launch in Nairobi Mr Amine Djouahra, Senior Sales & Marketing Manager – B2C, Canon Central & North Africa, commented: “We are very proud to have officially launched our EOS R System today here in Nairobi. This market and the entire East Africa region, plays a significant role in our growth plans and we hope that today’s local launch will further cement our position as innovators in imaging technology.” He further went on to add that,

“Today, Canon is globally committed to investing in the unrivalled EOS world with cameras, lenses and accessories that set new heights in image quality, optical excellence and performance, building on Canon’s lens heritage, these high-performance lenses will push forward the frontiers of creative storytelling and satisfying the ever-evolving needs and demands of our customers.”

The EOS R is Canon’s first full-frame mirrorless camera. It features a 30.3MP CMOS sensor with Dual Pixel AF and an ISO range of 100-40000 (expandable to 50-102400). The EOS R can record both 14-bit (CRW) and compressed (C-RAW) formats. It can shoot continuously at 8 fps in single AF and 5 fps with continuous AF.

Canon EOS 5D Mark IV, EOS R & EOS M50

Since its inception in 1987, the EOS System – including Cinema EOS – has grown into the most recognised imaging system in the world. Today’s introduction takes the EOS platform to new heights, incorporating the best from the existing system, with even greater levels of performance, lens design possibilities and creative flexibility.

Canon Central and North Africa (CCNA) is a division within Canon Middle East FZ LLC (CME), a subsidiary of Canon Europe. The formation of CCNA in 2015 is a strategic step that aims to enhance Canon’s business within the Africa region – by strengthening Canon’s in country presence and focus.


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